Delta Digital · Chicago presentation
Food Portfolio UX Review
I’m Jay Logan. I reviewed eight Delta Digital food platforms through a product and UX lens to identify where stronger save, discovery, trust, and return loops can create clearer reader value.
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Scan to follow along with the food portfolio UX review.
The framework
How I approached each audit
The goal is not just to find design issues. It is to identify where each site can keep readers engaged longer, bring them back more often, and turn useful actions into measurable product loops.
Save loop
Make saving recipes obvious, account-aware, and durable across phone, desktop, and return visits.
Discovery loop
Help readers narrow deep archives by course, diet, occasion, ingredient, method, and intent without scanning endless grids.
Trust loop
Move proof — ratings, reviews, reader favorites, and social validation — closer to the decision point.
Return loop
Give every high-intent action a path back through print, email, QR codes, rating prompts, and saved recipe collections.
Our platforms · Food
Select a product to review
Each product uses the same review structure so we can move site by site without changing the story format.
Belly Full
United States
Everyday recipes designed for busy families and home cooks
Belly Full provides simple, dependable recipes that make everyday cooking easier, with a focus on family meals, comfort food, and practical solutions for breakfast through special occasions.
- Monthly pageviews
- 4m
- Monthly sessions
- 3m
- Social followers
- 3.5m
- Market
- United States
Portfolio scale as published by Delta Digital; numbers may need refresh before final presentation.
Site imagery pending final approved screenshots
Audit thesis
Where the opportunity sits
Belly Full's biggest opportunity is an account-based Recipe Box connected to clearer save actions, private notes, stronger review trust signals, better category discovery, a more product-like cookbook page, and a branded print/QR return loop.
Save clarity
Make saving an obvious, first-class header action instead of a menu item inside Share.
Account Recipe Box
Move saves from a browser to a person so they travel across phone and desktop.
Trust and return
Bring reviews forward and give the printed recipe a branded way back to the site.
Finding summary
Audit lens applied
What we check
- Where Save sits in the recipe header hierarchy
- Whether saves survive a device switch
- What confirmation the reader gets after saving
Loop definition
Make saving recipes obvious, account-aware, and durable across phone, desktop, and return visits.
Discussion points
- 01
Social following is larger than monthly sessions — the return loop is the gap, not reach.
- 02
Six findings, two critical: both critical items sit on the save loop.
- 03
The cookbook page is the only commerce surface on the site and is currently structured as a post.